AFM 2012: The Works Picks Up 30 Seconds to Mars’ Doc ‘Artifact’ – The Hollywood Reporter

The British outfit will handle worldwide sales on Jared Leto’s music industry expose, which won the People’s Choice Award in Toronto.

SANTA MONICA — The Works International has picked up worldwide sales for the 30 Seconds to Mars documentary Artifact, directed by the band’s frontman, actor Jared Leto (aka Bartholomew Cubbins).

he doc premiered at the Toronto International Film Festival in September, where it won the People’s Choice Award in the documentary category. The Works is kicking off international sales of the film at AFM.

STORY: 30 Seconds to Mars Documentary Wins People’s Choice Award at Toronto

Artifact, billed as a Super Size Me of the music industry, focuses on Leto and 30 Seconds to Mars back in 2008, when their recording label, Virgin/EMI, sued them for $30 million for trying to exercise their legal right to get out of their contract. The film chronicles the ensuing legal battle as well as the band’s attempt — at the same time — to record their third album, appropriately titled This is War.

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Credit: hollywoodreporter